New Arrivals

Bring the beach home with this 10kg Bag of Children’s Play Sand from Early Learning Centre. There’s no need to wait for your next holiday—children will love digging, building, and having fun with this soft, natural sand. Safe and gentle, it’s perfect for inspiring...

Get ready for endless adventures with the Little Lot My First Ride On! Perfect for little explorers, this bright red and blue ride-on vehicle encourages active play indoors or outdoors. Children can scoot around using their feet or enjoy being pushed along by a...

Make learning letters and numbers exciting with the Out of the Box Amazing Aqua Playmat! This reusable water playmat lets kids colour, draw, and discover hidden elements using only water—no ink, paint, or mess. Simply fill the included water pen, and watch as vibrant...

Create a fun and engaging space for your little one with the Blossom Farm Jumbo Playmat from Early Learning Centre. This extra-large, padded mat features bright colours, bold patterns, and friendly Blossom Farm animals to explore. Perfect for tummy time or group play, it...

Bring back the fun of the classic virtual pet with the Tamagotchi Original Digital Pet. Featuring the beloved Generation 1 programming from 1997, this nostalgic electronic pet lets kids and fans experience the original gameplay. Feed your Tamagotchi, clean up after it, care for...

The Picasso Magnetic Tiles Building Blocks 100‑Piece Set is a versatile and fun building toy that encourages creativity, problem‑solving, and hands‑on learning. With 100 colorful magnetic tiles, children can craft 2D patterns, 3D structures, and imaginative designs—whether simple shapes or complex constructions. Great for...

Get ready to light up the fun with the Power Joy Bubble Gun with Lights! This exciting battery-operated bubble blaster combines the magic of bubbles with a dazzling light show. Simply watch as streams of shimmering bubbles shoot out, accompanied by colorful lights that...

The magnetic building block playset MINI series features 80pcs of TRAVEL SIZE on-the-go portable tiles with unique diamond shape surface to be used as a stand alone set or in conjunction with other PicassoTiles MINI magnet construction toy as integrated add-on pieces to offer...

Unleash your child’s creativity with the GuiGui Slime Mini Single Pack, a pocket-sized slime experience packed with color, texture, and surprise. Each mini jar lets kids create, stretch, and customize their own slime, making it perfect for on-the-go play, gifting, or collecting. Designed for...

Make playtime fun and educational with the Clementoni 104-Piece Children’s Jigsaw Puzzle. The completed puzzle measures 37.9 x 26.9 cm and is specially designed to help kids develop observation, logical thinking, and dexterity skills. Featuring attractive images in bright, vibrant colours with children’s most...

Children can enjoy creative, hands-on play with the Early Learning Centre Magnetic Matching Animals set. Designed to entertain and educate, this fun activity lets little ones mix and match colorful animal pieces, pairing the correct heads and bodies to complete each character. The chunky...

Unpack endless hours of sensory fun with the Baby Activity Set from Early Learning Centre. Turn the 5 colourful cups upside-down, sorting them from biggest to smallest and stack them as high as you can. Baby will love discovering and connecting the 3 chunky...

Scoop, pour and make waves with this amazing Water Play Table from Early Learning Centre. Little ones will love pouring water into the spiral using the scoops and watch it magically cascading down. With a deep and a shallow end, they can also have...

Run wild with the Happyland Wild Animals set from Early Learning Centre! Perfectly sized for little hands, this chunky set includes a lion, elephant, monkey, rhino, and zebra—ideal for toddlers aged 18 months and up. Encourage imaginative play and storytelling as children create jungle...

Get ready for endless bubble fun with the Out and About Giant Bubble Solution! Perfect for filling bubble blowers, mowers, or machines, this solution creates lots of big, floating bubbles that will keep children entertained for hours. Ideal for outdoor play and garden adventures....

The Early Learning Centre Activity Workbench is a vibrant and engaging toy designed to encourage toddlers to stand, move, and explore. Crafted from sturdy wood and finished with bright colours and playful characters, this activity centre provides a bar for extra support as your...

Race into action with the Power Joy Vroom VroomVroom Diecast Licensed 3-Piece Set! This set includes three diecast vehicles featuring officially licensed designs, perfect for fans and collectors alike. Each car is crafted from durable materials with vibrant colors and detailed finishes, making them...

Roll into action with the Kidzpro RC Roller Wheelz 2.4G! This remote-controlled vehicle features smooth 2.4G control for precise racing and stunts. Perfect for indoor or outdoor play, it encourages imaginative adventures, hand-eye coordination, and hours of thrilling fun for kids. Key Features 2.4G...

The 63 piece STEM learning educational construction tiles set can be used either as a stand alone magnet tile kit or in conjunction with other PicassoTiles magnetic building blocks as add-on sets. The tile-set have been updated with stronger and improved magnets that have...

Encourage early learning and active play with the Fisher-Price Chatter Telephone! Featuring a friendly face, spinning dial, and eyes that move up and down, this classic pull-along toy engages babies and toddlers alike. With fun ringing sounds and a durable design, it helps little...